Dr Vincenzo Costigliola, President, European
Medical Association,
states that:
“The benefits of breakfast are clear and scientifically proven and it is essential that decision-makers wake-up to the importance of breakfast and play a full part in encouraging Europeans to eat breakfast more regularly.”
Karin Hådell, Honorary President of the European Federation of the Association of Dieticians, adds that: “It is essential that we halt the worrying decline in the numbers of Europeans regularly eating breakfast and this cannot be achieved without Europe’s public authorities playing a more active role in this area.”

Jean-Claude Gonon, Secretary-General of
the European Association of Teachers:
“The objective of the Breakfast is Best campaign is clear: we want public policy makers to recognise the benefits of breakfast, and to make breakfast a key element of relevant government communication activities. The message ‘breakfast is the most important meal of the day’ should be as well understood and acted upon as the advice to ‘eat five portions of fruit and vegetables per day.’”