BREAKFAST TIMES • www.breakfastisbest.eu •
Tip Of The Week
In some EU countries, as few as 35% of teenagers have a regular morning meal.

Make time for breakfast

With non-communicable diseases on the rise, and many Europeans skipping breakfast, the Breakfast is Best campaign is calling on stakeholders across Europe to address the importance of breakfast in healthy lifestyle choices and combating health inequalities. Judith Liddell, Secretary General, of The European Federation of the Associations of Dietitians (EFAD) points out “That is a worrying trend that we need to address as a society. A good breakfast forms an essential part of a healthy and balanced diet.”

Make time for breakfast – and sign the pledge!

Together, our objective is to ensure that by 2020 all EU countries stress the importance of eating breakfast in their nutrition policies, and monitor breakfast consumption as a key health indicator. You can show your support today by signing our “Make Time for Breakfast Pledge”, which calls for action by policymakers across Europe in order to improve rates of regular breakfast eating.

For more information, please e-mail info@breakfastisbest.eu or call Janita Govinden at the BIB Secretariat on +32 510 60 28.

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